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Question and Answer Tracking Details

2294 - Assistant Minister for Skills - TAFE TWEET

Mookhey, Daniel to the Minister for Primary Industries, Minister for Regional Water, Minister for Trade and Industry representing the Minister for Tourism and Major Events, and Assistant Minister for Skills

I refer to a tweet from the official account of TAFE NSW Managing Director Jon Black on 16 May 2018 which reads:

Why can't a TAFE student from Toongabbie access the same loan scheme as a humanities student from Hunters Hill? Today's article in the @dailytelegraph on Australia's unfair system for student loans https:⁄⁄www.dailytelegraph.com.au⁄news⁄nsw⁄tafe-bo ss-blames-unfair-student-Ioans-for-skiIIs-crisis⁄news-story ⁄7eb27e4147daf549996f8679b77f0e70 .. #auspol

  1. How much monies was paid to advertise ⁄ promote this tweet?
  2. Which agency ⁄ agencies paid for this tweet?
  3. What criteria were used to target the tweet?
Answer -
  1. - (2) The tweet was promoted and paid for under an existing commercial agreement between Twitter and TAFE NSW.
    (3) TAFE NSW incorporates promoted tweets as part of its on line marketing strategy to attract enrolments, showcase the achievements of our students and raise the status of TAFE and training in the broader education market. The tweet was targeted in NSW and ACT to raise awareness of an important issue in preparing the workforce of the future.

Question asked on 24 May 2018 (session 56-1) and published in Questions & Answers Paper No. 158
Answer received on 28 June 2018 and published in Questions & Answers Paper No. 164

The Parliament of New South Wales acknowledges and respects the traditional lands of all Aboriginal people, and pays respects to all Elders past and present. We acknowledge the Gadigal people as the traditional custodians of the land on which the Parliament of New South Wales stands.