Skip Ribbon Commands
Skip to main content
MENU
Skip Navigation LinksHome Legislative Council House Business Papers

Question and Answer Tracking Details

2582 - Jobs and Tourism - VIVID ATTENDEES

Carter, Susan to the Special Minister of State, Minister for Roads, Minister for the Arts, Minister for Music and the Night-time Economy, and Minister for Jobs and Tourism
VIVID ATTENDEES

(1) How many people attended Vivid 2024?

(a) How many people on average per day?

(2) Do you have data on the areas from which visitors to Vivid came?

(a) If so, could you please provide it, broken down by postcode or region?

(3) How many visitors to Vivid 2024 were from:

(a) Sydney?

(b) New South Wales but not from Sydney?

(c) interstate?

(d) overseas?

(4) What was the total cost of Vivid 2024?

(5) What is the estimated economic benefit to Sydney of Vivid 2024?

(6) Is there a supplier policy for Vivid?

(a) If so, could you please provide it?

(7) How many businesses participated in Vivid 2024?

(a) How many of these were from Sydney?

(b) How many from regional New South Wales?

(c) How many from other states in Australia?

(d) How many from other countries?

(8) How many artists participated in Vivid 2024?

(a) How many of these were from Sydney?

(b) How many from regional New South Wales?

(c) How many from other states in Australia?

(d) How many from other countries?

(9) How many suppliers were engaged for Vivid 2024?

(a) How many of these were from Sydney?

(b) How many from regional New South Wales?

(c) How many from other states in Australia?

(d) How many from other countries?

(10) How many ticketed events were there as part of Vivid 2024?

(a) What was the total revenue from tickets sold as part of Vivid 2024?

(11) What were the attendance numbers for Vivid for the following years:

(a) 2023?

(b) 2022?

(c) 2021?

(d) 2019?

(e) 2018?

(12) How many ticketed events are planned at the Art Gallery of New South Wales in 2024-2025?

(a) What is the average expected price of each ticket?
Answer -

(1) 2.42 million people attended Vivid Sydney in 2024.

(a) 109,916

(2) A post event assessment of Vivid Sydney 2024 is underway through Destination NSW but is not yet completed. As a result, data at this level is not available.

(a) As above

(3) A post event assessment of Vivid Sydney 2024 is underway through Destination NSW but is not yet completed. As a result, data at this level is not available.

(a) As above

(b) As above

(c) As above

(d) As above

(4) The NSW Government's investment in Vivid Sydney is commercial-in-confidence.

(5) The final figure is not yet available.

(6) Destination NSW engages suppliers in accordance with the NSW Government Procurement Policy Framework.

(a) The NSW Government Procurement Policy Framework is publicly available from NSW Treasury.

(7) The Vivid Sydney Local Business Program assists businesses located on or adjacent to the event footprint to leverage and capitalise on the festival program. In 2024, the Vivid Sydney Local Business Program supported 201 businesses located on or adjacent to the Vivid Sydney footprint.

(8) Destination NSW directly procured a total of 58 artists for Vivid Sydney 2024. A further 101 artists were procured indirectly by independent producers, contracted to Vivid Sydney, totalling 159 artists. Of the artists procured directly via Vivid Sydney:

(a) 40 were Sydney based

(b) One was from regional NSW

(c) Five were from interstate

(d) 12 were internationally based.

(9) Destination engaged a total of 154 suppliers for Vivid Sydney 2024, comprising:

(a) 146 Sydney suppliers

(b) Two regional NSW suppliers

(c) Three interstate suppliers

(d) Three overseas suppliers.

(10) In 2024, more than 60 per cent of the program was free.

(a) The majority of content elements, which make up Vivid Sydney, are operated and funded by commercial and Government entities other than Destination NSW. These include Ideas, Music, Light and Food events and precincts. For this reason, the total revenue generated from Vivid Sydney events is commercial-in-confidence.

(11) Attendance figures for Vivid Sydney 2018-2023 are as follows:

(a) 2023 - 3.28 million

(b) 2022 - 2.58 million

(c) 2021 - Vivid Sydney was cancelled due to the COVID-19 pandemic.

(d) 2019 - 2.4 million

(e) 2018 - 2.25 million

(12) The Art Gallery of NSW's full forward program for 2024-2025 is not yet finalised.

(a) See answer to question 12.

Question asked on 18 July 2024 (session 58-1) and published in Questions & Answers Paper No. 297
Answer received on 8 August 2024 and published in Questions & Answers Paper No. 312

The Parliament of New South Wales acknowledges and respects the traditional lands of all Aboriginal people, and pays respects to all Elders past and present. We acknowledge the Gadigal people as the traditional custodians of the land on which the Parliament of New South Wales stands.